E-Commerce

An e-commerce website receives digital orders and connects product discovery, checkout, payments, inventory, fulfillment and customer service.

A practical guide to validating demand, choosing a business model, calculating unit economics, building store operations and launching an ecommerce business.

E-commerce uses digital systems to receive and process orders for goods or services. Learn how it works, what counts as e-commerce, its main models, benefits, risks, and common operational failures.